The success of a Business Intelligence project is measured through availability of the right information at the right time. Abilis BI consultants bring their expertise at every stage of the process of transforming your data into business indicators.
Our BI team consists of experienced multi-sector and multi-platform specialists. From services and integration companies to industry leaders, we are driven by the strong desire to understand your processes, your strategy and expectations to bring you the best solution.
Technical and Functional Expertise
- Metadata management
- Data management (ETL, data quality, modeling and construction of data warehouse and datamarts...)
- Data manipulation and delivery (business view, reporting, dashboard, OLAP, data mining...)
- Conduct the business through the Business Intelligence project solution...
Buiness Risk Management
- Balanced Scorecard
- ABC approach
- Analytical CRM
- Perfomance management
- Forecasting and optimization
- Risk management...
Examples of projects
The objectives of marketing and finance departments of the bank were to determine the profitability by product, client and agency to streamline the product portfolio offered to "personal" customers while preserving the client’s capital.
To meet these needs, we have presented and implemented an approach based on the ABC methodology (Activity Based Costing), we segmented new products and customers and created efficiency scores.
From an operational perspective, the results facilitated a smooth transition of their customer base to new offers and the retirement of unprofitable products. From an organizational perspective, the project introduced in this organization a more transversal decision-making processes through the establishment of a Business Intelligence Competence Center (BICC) bringing together the finance departments, IT, marketing & sales and management control.
A challenger on the telecommuications market, this telecom carrier asked us to promote the launch of their new pre-paid offers.
We proposed a solution based on a complete redesign of its customer segmentation and efficiency scores for the new offerings as well as turnover scores to measure the impacts of a possible internal product cannibalization.
These models have allowed a targeted campaign through their CRM tools and thus the optimization of costs and the increased impact of their marketing campaigns. The direct interface with their system for sending SMS allowed them to make adjustments on the launch campaign in real time. In one month, the carrier has gained 2 million new customers in its market.
This traditional operator, a leader in their market, was not aware of problems of profitability on their product lines. In order to meet financial requirements, it was necessary to maximize margins while preserving the quality offered to demanding customers and ensure the sale of high value-added but bandwidth-intensive services.
The proposed solution was based on three nested components:
- Support the translation of marketing action plans into new behavioral patterns;
- The construction of predictive models to anticipate and optimize network capacity according to sets of assumptions of commercial success of new services;
- A decision support system intended for the finance department for the construction of investment scenarios.