Project

Modernization of the www.bell.ca website.

Challenge

As a follow up to 2008’s successful Bell Canada’s rebranding initiative, Bell decided to modernize their ecommerce website in 2009.

The modernization effort for www.bell.ca included technological advancements and strategic purchase improvements. Abilis Solutions was consulted, in the upmost secrecy, to lead an innovation team that would work on improving and simplifying the overall Bell.ca experience, by using modern website design patterns and practices.

Bell’s objective was to create a content rich, simpler, intuitive and fun website, aimed at raising customer awareness.

Solution

With an experienced team, accustomed to the www.bell.ca platform, Abilis Solutions put together, in record time, a multi-disciplined team of over 30 people that worked at an intense pace to reach the delivery targets.

Abilis delivered a dynamic solution adviser for each line of business that enhances user experience and improves order conversion. Bell now has an easier to maintain, SEO compliant website that offers advanced catalogue and pricing management features.

Benefits

• Simple purchase flows to improve browse to order fulfillment conversion
• Full integration with a customized site management solution based on Interwoven's Teamsite platform
• Improvement of the site ergonomics and the customer experience

Deliverables

• Detailed analysis of purchase flow, catalogue application, Teamsite Site Publisher
• Catalogue updates to enable advance item structure
• Database rollover strategy
• Advance pricing schema and adaptive promotion pricing tool
• Improved purchase and ordering flows
• Full Teamsite Site Publisher integration
• SEO compliance

Technologies and Partners

• Java, Javascript, CSS, HTML, Interwoven Teamsite
• Bell Interactive, Web Bell Solutions, and Bell Systems & Technologies

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