Project

Overhaul of the www.bell.ca website.

Challenge

In spring 2008, Bell Canada decided to redefine its corporate image and brand positioning.

The www.bell.ca website was an integral component to this new strategy.

In June 2008, Abilis Solutions was mandated, in the utmost secrecy, to produce the new www.bell.ca site.

The objective was to be ready for the unveiling of the new image scheduled 14 weeks later, on 8 August 2008.

Solution

With an experienced team, accustomed to the www.bell.ca platform, Abilis Solutions put together, in record time, a multi-disciplinary team of over 40 people. This team worked at an intense pace to reach the delivery targets.
 

The project was delivered on time, within budget, with expected quality objectives.

Benefits

• Support Bell’s new corporate image
• Improve the ergonomics and the customer experience

Deliverables

• Detailed analysis and inventory of the old site pages, CSS files and media content
• Rollout strategy to avoid rewriting the entire site pages
• Re-imaging of the remaining 1,900 pages to reflect the new brand image
• Simplification of site navigation

Technologies and Partners

• Java, Javascript, CSS, HTML
• Interwoven Teamsite
• Bell Interactive, Web Bell Solutions, and Bell Systems & Technologies

Contact us for more information