Project

A new creation process for ad pages. 

Challenge

At the end of 2007, Trader mandated Abilis Solutions for the automation and optimization of its Ad Builder tool, for the purpose of selling used vehicles.

Solution

In spring 2008, the new version of Ad Builder became available on the Web, allowing the first Trader sales rep to create color promotion pages, through a simplified interactive 4-step process.

The application’s ergonomics adhered closely to the business processes and working habits of the users.  

Benefits

• Simplified process for users to create their own ad page from predefined databases, while allowing local data modifications
• Greatly reduced manual processing time 
• Enhanced quality and consistency of ads

Deliverables

• The solution architecture
• Pages for the ad creation tool
• The Integration of solutions with an heterogeneous infrastructure, such as a vehicle picture database system and a workflow engine

Technologies

• Java, Javascript, CSS, HTML and Groovy
• Intellij Idea
• Subversion (source management)
• Jira (defects follow up and task management)
• Cruise Control (build)
• Jboss & Apache runtime
• Webmethods (workflows) A Portal 8.1
• Oracle DB and Interwoven Teamsite
• Cumulus by Canto (vehicle image database)
• Digital Asset Management
• PPG (content management)
• Wave 2 (ad page layout)

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